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Trinity Code was an internet marketing product in 2013 sold by Steve Clayton and Aiden Booth.

It touted a system in which affiliate commissions could be generated by creating simple websites.

The system consisted of several elements. One was a (buggy) Wordpress theme to build websites. The theme was very basic and there was nothing special about it. Any free theme would do. Also included was a rudimentary graphics editor to make banner ads for our websites. Another element was access to an in-house 'seal of approval' maker which created badges to display on our sites. These badges gave the (false) impression that our sites were legitimate because they're 'verified' with a fancy looking graphic image of a badge.

The websites to be built were thin affiliate sites of a 4-5 pages, consisting of a landing page selling the product, as well as ancillary pages that Google and others like to see such as Contact, Privacy Policy, etc.

The landing page promoting the product was a simple page full of links to the affiliate product being promoted. Content for the site was simply to be taken from the website of the actual product. This included things like images, videos, and testimonials.

So once our thin affiliate site was set up, how to get traffic to it?

Through some magical software.

Trinity Code included a piece of software that Steve Clayton raved on and on about that would scour the web for opportunities where we could place links to our landing page. The software would find highly relevant web sites for our links, which would drive highly relevant traffic to our sites.

This traffic software, according to Steve, was so valuable and exclusive that if he would ever consider opening access to it outside our exclusive Trinity Code group, he would surely charge hundreds if not thousands of dollars monthly for the privilege of accessing it due to its incredible powers and superior value (several months later Steve was seen selling the software for a one-time fee south of $100).

Now it was just a matter of finding a product to promote on Clickbank or somewhere, borrowing elements from its website to create our landing page, and utilizing the highly valuable traffic software of Steve's to flood our site with pin-point relevant traffic.

The system called for researching for a target niche following the Trinity Code criteria, then building 3 websites, each promoting a different product in the proven profitable niche we found.

I picked the 'legal' niche as it fulfilled the criteria set out by the system.

Following the system step-by-step, I registered 3 keyword-rich domains relating to the legal niche. Then I built 3 sites each promoting a legal product. Finally I used the traffic software to find relevant places on the internet where I could place links to my site and get loads of traffic without reliance upon the finicky Google. This non-reliance on Google for traffic was a majorly featured selling point of the traffic software.

Everthing was set up according to plan, including links from websites found by our magical traffic software.

Unfortunately, sales were not coming in. And support for Trinity Code was of strikingly low quality for such an expensive program.

The verdict: Steve Clayton and Aiden Booth are capable of producing products and services of very low standard. Such was the case with this $3,000 Trinity Code product, which was not worth even one tenth of the price tag. Perhaps a more appropriate name for the product would have been something like "Newbie Trapper."

Competitive Intelligence

The ability to sell terrible products for a high price is a prized skill.

So it is worth noting the methods used by such practioners in order to apply them when running marketing campaigns. Below are sales emails used by Steve and Aiden.

#1 [] My Kindle Earnings in March + Outsourcing Case Study (4/1/14)
#2 IMPORTANT - advanced notice about Monday (and 'selfie' from Milan...) (4/6/14)
#3 It's Monday. Find out what this *big announcement* is... (4/7/14)
#4 Want PRIVATE coaching with someone making $300K per month? (here's how) (4/10/14)
#5 Sandwich seller builds $100K Amazon business (unbelievable case study) (4/14/14)
#6 Our ASM bonus (...and what to do next) (4/16/14)
#7 [ASM] Secret Backdoor Link -- open IMMEDIATELY! (4/17/14)
#8 Amazing Selling Machine is LIVE! (Bonus packs will go fast ... so HURRY) (4/17/14)
#9 YOU can sell 1,000 units in 12 hours on Amazon... (webinar reveals how) (4/18/14)
#10 Live Workshop on Monday: How to PARTNER with us (and all your Q's answered) (4/20/14)
#11 We'll be waiting for you... (2hr countdown starts NOW) (4/21/14)
#12 Did you miss the live workshop? (4/22/14)
#13 Aidan's PUBLIC humiliation... will it happen? (live demo tomorrow...) (4/23/14)
#14 CLOSING DOWN: 7 Space Left (now or never)... (4/25/14)
#15 COUNTDOWN: It's almost over, 30 mins left... (4/26/14)
#16 [VIDEO] My wife's earnings in April (blog post, nothing to buy) (5/1/14)
#17 Traffic for less than 1 penny per visitor, you in? (5/2/14)
#18 [WORKSHOP] How to generate $1,000 in UNDER 60 days (works EVERY time) (5/8/14)
#19 FunnelizerPRO ... (straight from the lab) (5/9/14)
#20 [LIVE WORKSHOP] Details, and what to do if you can't attend... (5/12/14)
#21 [60 MINUTE COUNTDOWN] And some bad news, pic attached... (5/12/14)
#22 [LIMITED REPLAY] How to make $1k in 60 days (and FunnelizerPRO) (5/13/14)
#23 Gone in 24 hours... (probably sooner) (5/14/14)
#24 29 Tools I Use To Run My Business... (new blog post) (6/1/14)
#25 $300,000 cash in hand ...every 30 days (MIND BOGGLING VIDEO) (6/10/14)
#26 Exclusive software giveaway... (get MORE traffic & conversions) (6/13/14)
#27 Re: My video in Central Park (advanced notice about the tools) (6/14/14)
#28 eFormula Evolution: Your questions ANSWERED... (& IMPORTANT new video) (6/16/14)
#29 eFormula Evolution is LIVE... (spaces very limited) (6/17/14)
#30 6 KEY Reasons To Join *The Evolution*... (6/18/14)
#31 $5 million per year business EXPOSED... (Behind The Scenes Workshop) (6/20/14)
#32 Did you sign up? ...(The workshop starts in 2 hours) (6/21/14)
#33 Missed the $500K/month PROFIT workshop...? (The Replay is LIVE!) (6/23/14)
#34 SHUT DOWN forever in a matter of HOURS... (open ASAP) (6/24/14)
#35 Running on EMPTY... (2.5 hours until SUDDEN Shut Down.) (6/25/14)
#36 [] It's Roadblock Smashing Time (live call tomorrow)! (7/1/14)
#37 [DOWNLOAD LINKS] The 42 page PDF and the .mp3 file - available now (7/5/14)
#38 When I started doing this in 2008, my business DOUBLED...( workshop tomorrow) (7/15/14)
#39 7-Hour Work Week = $29k/m" (Training TODAY - register now...) (7/16/14)
#40 [] Part 1 (7/23/14)
#41 [] We're LIVE (spaces limited)! (7/24/14)
#42 [] [] The Squeeze Page Checklist (and software download)... (8/1/14)
#43 [] Four MEGA-SUCCESSFUL Amazon products revealed... (9/1/14)
#44 Inbox Blueprint is Closing Down TODAY (+ bonus details) (9/2/14)
#45 [LIVE SEO WORKSHOP] Everything you need to know about SEO in 2014... (9/4/14)
#46 TOMORROW: SEO Master-Class - How to leverage SEO in 2014 (one time only) (9/8/14)
#47 [LIVE TONIGHT] 3 Tactics That Consistently Catapult Rankings (9/9/14)
#48 [LIVE TONIGHT] How to nail top rankings in 2014 (staggering results)... comes down soon (9/10/14)
#49 Don't miss this (it'll disappear in 24 hours) (9/11/14)
#50 If you're fast, this will save a LOT of money (9/18/14)
#51 Don't miss out (big price hike TODAY + new bonuses added) (9/19/14)
#52 [Download] PDF Report Reveals How to Make 10k/month Online (9/30/14)
#53 [] Insider email secrets and my 8 step checklist (10/1/14)
#54 Caveman Websites (this is what I made back in 2005) (10/3/14)
#55 Caveman websites (continued...) (10/5/14)
#56 Second chance to see this ($112k/mo business revealed)... (10/9/14)
#57 From yesterday (10/10/14)
#58 Video from Barcelona... (10/11/14)
#59 WARNING! Only 1 day left (and bonuses about to sell out)... (10/12/14)
#60 [LAST CHANCE EVER] 9 bonuses left + 'DOUBLE-DIP' guarantee... (10/13/14)
#61 The OTHER way to get top rankings in Google... (10/24/14)
#62 Looks like you missed this yesterday... (10/25/14)
#63 Stop Chasing Google! (10/28/14)
#64 [] The shocking truth about Googles recent updates... (11/1/14)
#65 This is crazy! (11/17/14)
#66 [Video Response] About yesterday's email... (11/18/14)
#67 Thanksgiving in hospital (puts things in perspective)... (11/27/14)
#68 Ka-Booom! Here's the **NEW** (12/1/14)
#69 My weird new 'micro-business'... (closing today) (12/10/14)
#70 [LAST CHANCE] Crowd Force is closing in a few hours... (12/19/14)
#71 How well do you know us? (12/20/14)
#72 An early holiday gift for you... (12/22/14)
#73 Health, family, wealth - NOT the most important thing? (12/25/14)
#74 You missed this (but it's still not too late)... (12/28/14)
#75 Steve's secret passion (left me shell-shocked)... (12/29/14)
#76 [ANNOUNCEMENT] Massive opportunity... (1/2/15)
#77 [Update: 10:24am ET] Only 4 left - IMMEDIATE action needed! (1/3/15)
#78 broke and desperate -- (personal story) (1/5/15)
#79 the UGLIEST website you've ever seen... (TONIGHT) (1/6/15)
#80 [60 Minute Countdown] LIVE workshop starting soon! (1/7/15)